• September 21, 2017 /  Marketing, Uncategorized

    Google is a Billion Dollar company because its the best at doing one thing, finding the answers to the questions that we type in.
    Google knows that when someone in Atlanta types in the word Chiropractor, they arent interested in getting information about Chiropractors in California.
    So Google created a way to promote local businesses by developing Google Places also knows as Google Maps.More Details Here
    THERE IS A BIG PROBLEMGoogleonly features 7 local companies on the 1st page. So how does a company get in the 1st page of Google?
    More importantly, how does a company get to be FIRST on the 1st page of Google?Well its easier than you might think, if your company knows what Google is looking for with maps marketing.
    Inside our Map Marketing Blueprint youll discover exactly what Google is looking for to give you an unfair advantage on your competition. Even if you dont know anything about online marketing, dont worry. We will reveal everything you need to know.
    In Module 1 we will give you the entire Maps Marketing Blueprint strategy soup to nuts. Youll discover why backlinks dont work with a Google Places Listing and how Google has replaced backlinks with something called citations. We will also explain the two most important things Google looks for. On Page Optimization and Off Page Optimization.
    *Understand Citations And How To Use Them Properly
    *Learn To Claim Your Listing Properly To Rank Faster
    *Find Out How To Do Keyword Research Properly
    *Discover How to Create Categories For Multiple 1st Page Rankings
    *How To Do Competitive Research For An Unfair Advantage
    *Understand Off Page VS. On Page Optimization
    In Module 2 youll learn how to give your Google Places listing mega authority by learning how to leverage the authority of other websites. like Yelp, City Search, YellowBot,YouTube and dozens more. Well dive into one of the powerful strategies in ranking in Google Places with learning how to create videos and optimizing videos to get you ranked at the top.
    Well also explain how to use pictures, articles and local directories to skyrocket your results. In addition we will give you the exact steps to optimizing your website to make sure that Google ranks your listing higher than your competition.
    *Learn What Listings To Claim For Better Rankings
    *Understand How To Create Powerful Videos For Authority
    *Discover How To Optimize Videos For Google Places
    *Find Out How To Optimize Pictures To Ranking Higher
    *Learn How To Use Articles And Blogs To Get Ranked
    *Get Detailed Strategies On Optimizing Your Website
    *Learn What Sites To Backlink And How To Do It
    This is the ultimate tool to quickly and easily see how to dominate your competition. The Maps Marketing Analyzer researches your competition and gives shows you the exact areas you need to focus on to dominate your competition. Each analysis is created based on the Maps Marketing Blueprint strategy. With this Google Places Scraper and the Maps Marketing Blueprint strategy, youll have the ability to dominate any niche or marketplace.Download Click here

  • September 20, 2017 /  Marketing, Uncategorized

    Over time the internet has continuously changed and evolved for the better.There are so many entrepreneurs that have failed pursuing an internet marketing career for numerous reasons.One of the biggest problems has been a lack of traffic due to poor marketing efforts.But with web 2.0 marketing, that has all changed.

    Unless you knew a lot about the internet or received incredible training and assistance, it used to be common to be thrown into the shark pool on the internet.Before you had to be tech savvy just to have a minute amount of success.But web 2.0 marketing is making it easier for even the average person to start a business and have success.

    An internet newbie will have it easier to apply new marketing strategies with this new strategy and have a site that prospects and customers actually visit.And web 2.0,also known as social media, is a simple strategy to learn.

    Social media refers to users interacting with the content on the web.This includes creating web pages, interacting with others socially, creating blogs, writing articles, and posting videos. This is the key to generate massive targeted traffic and ultimately being successful on the internet.As mentioned above, you do not even have to be tech savvy to pick up on this strategy.

    Writing articles is a great way to generate traffic because of the brilliant ideas and information you can disperse.You have the possibility to share your ideas with the rest of the internet but also generate new ideas.After writing your articles, submit them to as many article directories as possible.A link to your site will be in the resource box and this is how people will be able to find you and be directed to your site.

    Blogging and social interacting with others is even more important than writing articles.It is vital you get out on the internet and interact with people in whatever way you can. This allows you to become known and show who you are aside from just a person hiding behind a small business.

    Blogging is a way for you to build relationships,learn what other people are looking for and share your ideas with others.The more people you network with and build a friendship with, the more people will begin to trust you.And as soon as you have gained the trust of your prospects, you will have them coming to your site over your competitors.

    The internet is a highly competitive market with hundreds of thousands of web sites.To become a huge success on the internet, you must separate your self from your competition in any way you can.Web 2.0 and blogging is the perfect opportunity for you to increase your traffic volume and generate more sells.

  • September 18, 2017 /  Marketing, Uncategorized

    Be it an online business or traditional roofing, export business; the main motto is MONEY. Money and profit doesnt fall from the sky, but from the customers. Thus to achieve your goal in business you must have more customers that too loyal ones. Now that we know customer is the essential ingredient in ones business, what makes us get more customers or to retain the existing ones? Advertise. In other words market the products to the customers.

    In your business you may recruit quality software professionals for system related work, security official for security, workers for production etc, but why not a marketing consultant for marketing? Most of the people think marketing can be done by some of the workers itself or by some advertising agent. However this misconception leads to erroneous results. Marketing is as important as the production, design, export, sales etc. Unlike agents who are middlemen between your company and the ad agency, marketing consultant is the one who has education and experience in the marketing field.

    Marketing consultants must be recruited in the company because they not only help in marketing products but also suggest tips and tactics to improve the marketing strategy of the company. Their only job is to promote your products and increase the prospective customers. Since they are consistently in the marketing environment, they know the recent trends and the competitors, thereby improving your business by their marketing skills.

    They provide new ideas because their basic education for marketing would have made them creative, innovative. Apart from providing ideas and marketing strategy, they dont hesitate to go from places to places or website to website, to social networks to promote the company. Additionally a marketing consultant would have a lot of acquaintances and contacts than you, hence when he promotes through his social networking profile then there is likely to be more response, than promoting normally.

    Finally, marketing consultants are a pleasant plus to your business and recruiting them will improve your business and assure its growth by all means. If your business is small scale one (online or traditional) then your ultimate option for marketing should be through marketing consultants since they find you customers at the initial step, which may be an useful step initially, that will give you profit on the long run.

  • September 10, 2017 /  Marketing, Uncategorized

    Lifestyle Marketing is a genius concept. Top internet marketers are using this technique to sell their opportunities. The reason for this is because the FTC and other institutions have been really cracking down on all these websites that use over inflated income claims and statements as a form of attracting prospects into their business. These income claims are usually false and all they do is clutter the internet with more junk and garbage.

    But what is lifestyle marketing? and what can it do for your online business?

    Lifestyle Marketing simply put is, you marketing your business opportunity in such a manner that it allows your prospect visualize the lifestyle they could possibly have or afford if they joined your opportunity rather than how much money they can put in their bank account.

    For example, you can set up a website and instead of putting images of money and claiming to make $5,000 in 24 hrs (which is ridiculous) you would place images of you spending time with your wife/husband at the beach, with your lap top sipping on a pia colada on a Wednesday afternoon. See those images have a much more powerful effect on your prospect’s mind because it facilitates your prospect to visualize what is possible.

    People join an opportunity not because of how much money they are going to make, rather they join because of the possibilities and opportunities it can give them to live the life they always dreamed of, whether it be spending more times with a husband, wife, children, friends or just doing what they love, golf, flying, sailing, etc.

    Like the CEO of CarbonCopyPro Jay Kubassek says, “market from the heart and the riches will follow, including money”. This statement could not be any more true. And that’s what lifestyle marketing allows YOU to do. It allows you to market who you REALLY are and market your core values and principles.

    By marketing your core values and principles you will be attracting people into your business that share the same wants, needs, and most importantly your values. You will build a much stronger team, your duplication rate will be much higher which means your team members will be making more money and in essence your business will explode.

    Market to what’s possible, not how much money someone can make. Money is just an instrument that you will use to do the things you’ve always wanted, but the true desire is to live the lifestyle of your dreams, THAT’S what you market.

    Stay true to yourself and who you are, and you’ll see an endless stream of prospect just like you wanting to join your business. If you’re not where you want to be, it’s OK. Work on yourself to become the leader you want to become , but your essence, your core values will never change.

    You can watch a video version of this article here.

  • September 10, 2017 /  Marketing, Uncategorized

    If you are trying to create a steady flow of leads into your home business then you need to put the old lead generation methods on the backburner and look at embracing new attraction marketing techniques into your promotions.

    In this article, we will highlight several internet network marketing tips you can implement to start drawing prospects into your business funnel. The truth is, old school methods may have once worked and worked well but today speed is everything and it’s no longer satisfactory working with one or two prospects at the one time.

    Prospecting online means you could literally work with dozens of people at the same time but without having to meet them face to face. The internet has allowed people to be able to educate and train people en masse and better still, from all parts of the world. As opposed to physically prospecting people, there are no restrictions to how far and wide you can place your marketing messages.

    Tips For Internet Network Marketers

    Here are several ways to attract people into your sales funnel. By using these methods, a lead trickle can turn into a torrent if only you will apply them.

    Let’s take a look at the attraction marketing process and a better way to find interested prospects.

    1. You create web properties. This is be in the form of a website, blog or web 2 sites. We recommend starting with a blog.

    2. You put content on your site related to your niche. Whether it’s health or technology related, the content needs to educate your readers rather than sell.

    3. Once your site is up you then start promoting. Write articles and submit them to article directories, bookmark your pages, submit your RSS feeds, place comments on authority blogs related to your niche.

    4. Create a web 2 campaign using sites such as Squidoo, Hub Pages, Wetpaint, Ning and Multiply linking them back to your main site. Remember, the information you place on these sites should be of an educational nature and not hard sell.

    5. You then promote your web 2 sites by bookmarking and submitting RSS feeds.

    The difference here is you are creating your web 2 properties based around specific keywords so you’re actually targeting your audience. In other words, you’re placing your message in front of people who are actually looking for it and ready to receive it.

    As far as internet network marketing tips go, this is the basic outline of the attraction marketing process and unless you’re using it then you will be left at the starting blocks as we head into a new era of network marketing promotions.

  • Email Marketing Services In Miami Xpresso Marketing

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    August 30, 2017 /  Marketing, Uncategorized

    Marketing plays a crucial role in promoting and expanding the business. There are various forms of marketing like media marketing, email marketing, mobile marketing, tele-marketing, etc. Out of all these, email marketing is the cheapest tool that helps the business to reach more customers. This technique is utilized by millions of business owners across the globe. Xpresso Marketing brings you excellent email marketing services in Miami that delivers obvious benefits for the long term. The team of Xpresso Marketing strives to offer sound email marketing services in Miami.

    Email marketing is a low cost marketing strategy which eliminates the printing and postage expenses incurred for the physical marketing. Hiring services of magazines, TV channels, billboard, etc requires huge expense that might not be affordable for new or small business. It makes it possible to send bulk emails to thousands of users at a time without opting for marketing channels. Those who own a small business can opt in email marketing Miami and reap the largest benefits of increased sales.

    Permission based email marketing in Miami is the convenient alternative for the business communicate to large number of audience. If there is any new product launch, then email is a cheapest media to educate the prospective customers about it. When the products are updated with additional features, it can be communicated to large number of customers within few minutes. Email marketing can also be used for inviting the public for any corporate event. This enhances the brand image of the corporate and strengthens its reputation in the marketplace.

    Permission based email marketing in Miami play a crucial role in attracting customers. It not only attracts more customers but also allows them to share the same emails to their friends. It is thus helpful in building more business by referrals at just few mouse clicks.

    Email marketing campaigns are the best way to interact with the existing and potential customers. It provides the opportunity to update the customers about the latest advancement in the products and services. It eliminates the huge marketing expenses which are usually incurred in conventional marketing. Email marketing allows the strategists to communicate with people using videos, graphics and text messages. It makes easier for the marketing department to track the responses of the audience. It increases the audience involvement and ensures increased response from the customers day by day. If you are planning to opt in email marketing in Miami you may browse the website www.xpressomarketing.com

  • Marketing Environment And The Factors Involved

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    August 29, 2017 /  Marketing, Uncategorized

    Marketing environment is made up of all the factors and forces that influence marketing. These forces can be internal like departments (other than marketing such as finance department and human resource department) or external like competitors, suppliers, economic or political situation. To understand them better, marketing personals divide them in two categories namely macro environment and microenvironment. Lets have a look at some of the important factors involved in marketing environment.

    Internal factors:
    All the departments involved in business management affects the process of marketing as well, for example the finance or research department in large enterprises. Marketing department is bound to keep their expenses under the budget set by the finance managers or to consider recommendations from the research department. Similarly the supplies and collections can have an impact on marketing as well.

    Customer markets:
    Different types of customers markets include consumer markets (B2C), business markets (B2B), government markets (B2G), also a new type of customer market has emerged as a result of globalization i.e. international market. Where most other departments will treat these markets similarly, marketing team has to treat them all in different manner. Though most advertising campaigns are targeted to consumer market, the type of customer market does affect marketing decisions on the whole.

    Competition:
    Competition is becoming more and more influential in a company’s approach towards marketing. Competition stems from the business that is offering the same product as yours. A business has to counter this competition through marketing; some times businesses do try to have a hit at their competitors in advertisements (though not candidly). The level of competition is also a decisive factor when planning on how much to spend on marketing.

    Different types of publics:
    Another important microenvironment factor is the publics (government, consumer associations, financial or media publics). All of them can have an affect (positive or negative) on company’s reputation and marketing.

    Demography:
    Good marketing managers tend to spend plenty of time in conducting demographic research for their targeted consumers. Demography is the research of gender, age, race or anything else related to consumers. International businesses are concerned about various races (Asians, Hispanics, etc) and their different set of demands. While the terms like “baby boomers” or “generation X” were invented to reflect the specific age groups of consumers.

    Economic Factors:
    All the variables of economic markets like inflation, rate of exchange, fiscal policies and monetary policies fall under macro environment factors. They affect all businesses, and needless to say their marketing efforts as well.

    Other Factors:
    Other notable macro and microenvironment factors are marketing intermediaries, political stability (or instability), new technologies or natural forces.

  • Scope Of Internet Marketing In India

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    August 29, 2017 /  Marketing, Uncategorized

    Internet marketing is very interactive field of making money online its scope is very vast and there are 1000s and millions of websites being developed and promoted in search engines like Google, Bing and yahoo if you are internet geek and have deep interest in how to make money online then you can make your dream comes true join any multimedia course in web designing as web designers are being very popular these days as every entrepreneur wish his website to look professional and beautiful. You can start your blog and post interactive tutorials, articles and join programs like Google adsense and yahoo advertising media etc and if you have good amount of daily visitor traffic and if visitor click on advertisement shown in your website using Google adsense like programs then you are actually making money online. If you are web developer then you can start your own web directory, forum or community site or even online shopping mall like ebay, amazon etc.
    Role of internet commercialization in common people living in india
    Marketing. Many issues of marketing offline are relevant to online electronic commerce- for example Cost benefits of internet advertisements and different competitive internet marketing strategies ranging from digital marketing strategy to interactive kiosks.
    Consumer behavior and its psychology. Indian customer behavior Is the key to the success of Business to business and business to consumer trade, but so is the behavior of the Indian shopping sites or digital sellers like futurebazaar, india bazaar online, homeshop18, radhikasarees, nerexplaza. The relationship between cultures and Indian consumers attitude in internet marketing is the great example of a good research issue in the field of search engine marketing.
    Finance. The Indian finance market and Indian banks are one of the major and most dominant player in the arena of digital market or internet marketing india. Also, financing arrangements are part of good online transactions. There are issues like using the internet as a substitute for a stock exchange and click frawd in online stock dealing.
    The information systems department is usually responsible for the deployment of Electronic commerce. It covers issues varying from system analysis to system intergeration, implementing, planning, payment system and security. The back office operations of E-commerce transactions are similar to other transactions in compliments . Auditing electronics dealings presents a real internet marketing challenge for the accounting profession so does the web development of methodologies for cost benefit justification. Legal and ethical issues are extremely necessary in the arena of world wide web and internet marketing. A vast volume of legislative bills are pending and many ethical issues are interrelated with legal ones such as privacy and intellectual property.

  • How To Effectively Use Network Marketing To Make Money Online

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    August 19, 2017 /  Marketing, Uncategorized

    As with any other type of business, you need to know your stuff if you aspire to make money online doing network marketing. You can get a good amount of marketing tips from this article that will assist you in spreading your message.

    If you have a unique and different niche you might not know who to market to or know where to find the people who might be interested. While people make their choices, but you must still present them with an actual choice to make.

    Make Money Online By Doing Effective Network Marketing

    1. Create A Vision Board

    Create a board that shows your vision about your goals in network marketing. Ask yourself about what you wish to gain by starting a business. Motivate yourself by putting pictures of things you want to purchase.

    2. Always Focus On Quality

    Quality beats quantity in network marketing. When you have workers who are devoted to their part, both you and they will see financial growth.

    3. Have A Database Of Email Contacts

    One of the keys to successful network marketing is to maintain a current database of email contacts upon which you regularly draw. Regardless of how you acquire the lists, the crucial thing is to always have a large pool of addresses on hand to facilitate additional growth.

    4. Be A network Marketing Leader

    Brainstorm and come up with new ideas for your company. Having a good, unique approach can get a lot of traffic coming in, and can even make you a leader among your competition. Innovate rather than imitate; do your network marketing in a way that no one else can.

    5. Find The Right People To Assist You

    If you find network marketing tedious, you can hire an outside firm to do it for you. You may not have the manpower or resources to expend for this type of advertising. Outsourcing allows you to spend your time on more urgent matters while enjoying speedy turnaround time with advertising.

    6. Try To Recruit Experienced Entrepreneurs

    Get other business people into your own network. The business associates who work in selling or whom are commission based know how efforts relate to income, so those professionals are ideal to target. Business pros are likely to be more receptive to what you have to say.

    Allow yourself time to spend with your friends and family in order to maintain important personal relationships, and to reduce stress levels. In the beginning, your business will require a lot of your time. Once you establish your business, you will be able to spend more time with your family.

    As has already been stated, network marketing success is a result of education and the application of reliable methods. Done correctly, this venture can enable you to make money online. The above advice should propel your message further than you thought you would ever find it!

  • Turn Features Into Benefits For Maximum Marketing Appeal

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    August 19, 2017 /  Marketing, Uncategorized

    When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

    The difference between a feature and a benefit

    A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

    For example, if you have a chiropractic office, your features might include the following:

    Over 15 years of experience
    Excellent customer service
    Latest technology

    Translating features into benefits

    Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

    You can trust me with your back and health
    You would not have to wait for your appointment and your questions will be answered
    You will get the utmost care because our technology catches conditions older technology cannot do.

    Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

    The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

    One caveat

    When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!