• While the ‘Logan loves India’ campaign

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    August 21, 2010 /  Uncategorized

    While the ‘Logan loves India’ campaign retains the target group of the Logan, which is the value seeking, mature buyer aged 30 years and above, it has markedly repositioned the product. The marketing team has exploited the characteristic Indian uniqueness, which is easy to relate to, by positioning itself as a car that best caters to the Indian quirks. Thus, it has used people from its existing customer base as brand advocates..

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    Posted by Dwi @ 12:38 am

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