Persuading People

PDF EBook by Robert Cockcroft

EBook Description

From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Persuading People PDF EBook Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.

This comprehensively updated third edition
• includes brand new sections on non- PDFwestern rhetorics, contemporary rhetoric and rhetorical delivery
• adds material on schema and other forms of cognitive rhetoric
• provides new examples, as well as more practice exercises

With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies. Like this book? Read online this: Rhetoric and Composition as Intellectual Work, People Books & Book People.

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