The Barefoot Spirit

PDF EBook by Michael Houlihan

EBook Description

This is the story of a little winery that broke all the rules—and left its footprints all over the industry. The Barefoot Spirit PDF EBook When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1986, they had no idea what they were doing. They had no money or experience, but they made up for that with creativity, resourcefulness, guts, and grit. By the time they sold the brand to E& download; J Gallo in 2005, they’d won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun, casual, and socially aware. This is a guidebook for anyone in business and a great read for everyone who loves a rags- PDFto-riches story. The Barefoot Spirit is not a dry business textbook. The lessons are cheerfully woven into a twenty-year story that’s inspiring, amazing, and entertaining. It’s a case study, an idea book, an uncommon peek behind the curtain of the wine business, and a snapshot of the American spirit, West Coast style. Like this book? Read online this: Chrysler and BMW (Harvard Business School Case Study 9-600-004), The Spirit of the Afterbirth and the After Birth of the Holy Spirit.

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